OYOUH — Perfume as presence
OYOUH
OYOUH MINERAL background
OYOUH / MINERAL

Perfume
as presence.

OYOUH turns perfume into a form of expression. A contemporary take on Arabic-inspired perfumery: free, sophisticated, daring and deeply personal.

The Maison

Freedom
to be bold.

OYOUH is freedom, personality and risk. A perfume brand with the ambition to become a fashion brand: built around a strong identity, a sophisticated aesthetic and a way of doing things without predictable paths.

Born from niche inspiration and the pursuit of quality, OYOUH proposes a suggestive and unique perfumery. Perfume does not accompany personality. It reveals it.

OYOUH editorial agate
OYOUH / 01

MINERAL

OYOUH’s first collection is born from the arid terrain of Arabia: sand, stone, clay and extreme landscapes turned into unexpected oriental exoticism.
Click on each perfume to discover its universe
MINERAL SAND PerfumeMINERAL SAND Detail

SAND

Subtle · Dreamy · Desert breeze
Silex · Neroli · Clean musk
Discover perfume
MINERAL OCHRE PerfumeMINERAL OCHRE Detail

OCHRE

Deep · Mystical · A hidden Ksour
Spices · Oud · Clay
Discover perfume
MINERAL AGATE PerfumeMINERAL AGATE Detail

AGATE

Desert rose · Oasis · Arabian Nights
Talc · Violet · Sandalwood
Discover perfume

Not made to blend in.
Made to leave a presence.

Ingredients & olfactory notes

From terrain
to skin.

The arid land of Arabia is not reproduced: it is interpreted.

Nine materials build the three landscapes of MINERAL. Some are luminous and transparent; others dense, warm or earthy. Together they create a perfumery where matter becomes identity.

Sensory descriptions of an editorial nature. The final composition and proportions of each perfume correspond to its formula.

Silex ingredient
SAND / 01Silex

Mineral, dry and slightly smoky. It provides a cold and stony feel, like a surface warmed by the sun and then swept by the desert air.

Neroli ingredient
SAND / 01Neroli

Floral and citrusy, with a clean and elegant luminosity. It introduces a sense of air, freshly washed skin and white flowers in the heat.

Clean musk ingredient
SAND / 01Clean musk

Soft, enveloping and almost tactile. It rounds out the composition, leaving a clean trail that merges with the skin without losing presence.

Spices ingredient
OCHRE / 02Spices

Warm, dry and vibrant. Spices introduce tension and depth, evoking markets, wood, hot air and ancient routes.

Oud ingredient
OCHRE / 02Oud

Dark, resinous and woody. It is the most opulent axis of OCHRE, providing density, soft smoke and a characteristic depth.

Clay ingredient
OCHRE / 02Clay

Earthy, warm and matte. A textural note reminiscent of earth walls, mineral dust and architecture shaped by the climate.

Talc ingredient
AGATE / 03Talc

Powdery and silky. It brings a delicate, almost velvety texture that softens the composition and prolongs its skin feel.

Violet ingredient
AGATE / 03Violet

Floral, soft and slightly green. It adds an intimate and refined facet, connecting the mineral character with a more human sensation.

Sandalwood ingredient
AGATE / 03Sandalwood

Creamy, warm and woody. It closes AGATE with an enveloping base that provides soft depth and a persistent sense of calm.

Perfume as presence. A new expression of Arabic-inspired perfumery, contemporary and free.